Young & Reckless started out as a wholesale brand. Then, four years ago, the massively popular clothing label decided to sell directly to consumers online. Its secret to success has been to build up a massive audience via social media, which accounts for half of all its ecommerce traffic.
Young & Reckless uses Instagram to showcase its style and connect with customers through celebrity and influencer collaborations — leading to a 3X return on ad spend.
Young & Reckless has also expanded its ecommerce sales channels by offering customers native shopping opportunities on Facebook: