Young & Reckless
We partnered with NFL superstar Marshawn Lynch to teach entrepreneurial skills to high school students in Oakland, California and the Bay Area. And those skills were put to the test as BEASTMODE-A-Business is a competition with real stakes for these high schoolers. After attending workshops and seminars and building their own Shopify stores, the thirty students pitched their business ideas to family, friends and a panel of judges at Oakland Technical High School. Marshawn and Josh Johnson, quarterback for New York Giants were among the judges who chose the top two BEASTMODE-A-Business winners. Simone Hufana, 17 from San Leandro high school in San Leandro, and Mathew Galvez, 17 from Abraham Lincoln high school in San Jose, were the overall winners of the ‘BEASTMODE-A-Business’ competition. They both won, among other prizes, free Shopify Basic for three years, an opportunity to have their pop-up store hosted by Beast Mode Apparel in Oakland All 30 students also received free Chromebook laptops preloaded with documentation on building a Shopify store, free Shopify Basic for a year, backpacks filled with school supplies, as well as clothing from Beast Mode apparel.