Leveraging Digital Platforms, Leadership, and Innovation to Enhance Reach & Revenue

An accomplished ecommerce executive with a trail of transformative impacts spanning two decades, I pioneered the establishment of Netflix’s first-ever consumer products e-commerce platform as well as others. Starting from ground zero, I assembled and inspired high-performance teams at a number of companies, executed socially-resonant campaigns capturing the attention of 150M+ followers, and unlocked fresh avenues in social commerce through groundbreaking initiatives. My knack for establishing pivotal strategic alliances, coupled with a proven track record of driving online sales north of $200M, echoes my unwavering commitment to business growth. As an innovation enthusiast, I relish each day’s unique promise of untapped potential, eagerly venturing into uncharted territories with optimism and tenacity.


My most important work by far is my commitment to my son and family.


I’m always looking to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at res705@gmail.com 🤟

A few nominations and awards

Netflix

Metallica x Stranger Things - Webby Award Nomination - Best Social Campaign

Netflix

Stranger Things x Butcher Billy - Clio Award Gold Winner - Television/Series: Key Art Craft

Netflix

Netflix Prop Drop - AdAge Creative Pick, November 2021

NTWRK

Webby Award Nomination - Best App NTWRK Issued by Webby · Apr 2020

Netflix

Stranger Things 4 - Clio Award Grand Winner - Television/Series: Integrated Campaign

SPECIALTIES AND SKILLS

ECOMMERCE
  • Supply Chain and Logistics
  • Conversion Optimization
  • Product Management
  • iOS and Android Platforms
  • HTML/CSS
  • Data-Driven Analytics
  • Customer Service
  • Product Forecasting
  • Business Strategy
  • Google Analytics
  • Large P&Ls
  • Creative Direction
  • Product Development
  • Apparel Production
  • Apparel Design
  • Footwear Design
  • Art Direction
  • Photography
  • Branding and Identity
  • Graphic Design
  • Photo Retouching
  • Photography Studio Lighting
  • Digital/Social Marketing
  • Email Marketing
  • Competitive Analysis
  • Financial Forecasting
  • Mobile App Marketing
  • Planning and Scaling
  • Audience Analytics
  • Marketing Management
  • Paid Digital Advertising
  • Digital Marketing Strategy
  • Social Media Influencers Management
  • Social Commerce